You have created a magnificent and feature-rich mobile application, and it was a journey with a lot of speed breakers, But the job is not over yet. The next step is to let people know the existence of your application.
Your application may be excellent, but if you don’t have the right strategy to promote your app to reach out to customers, then all your effort will go in vain. Your customers still find your app on Play Store, but how do they search for an app which does not exist in their eyes.
Uploading your application on the Play Stores is an excellent method to get your application positioned. But, that will not be sufficient for getting downloads.
It’s so significant for your business to have a presence on social media platforms. Social media is an extraordinary way to reach out to people, and it’s a price-saving and straightforward approach to assist in-app promotion compared to other promotion strategies.
The CTR for social media advertisements in 2020 was around 1.3%. This number is more significant than 1.25 in the year 2019. (Statista)
Around 4 million apps are available on social media, making it difficult for a new application to position itself. Luckily, there are various social media marketing strategies are there that you can use to market a mobile app on social media platform that will result in app installations or downloads.
Here are the 6 ideas on How To Market A Mobile App On Social Media:-
1. Use Paid Ads
According to Hootsuite, 27% of internet users usually find new products and brands with the help of paid social media advertisements.
Social media ads are an effective way of promoting your app and reaching out to your target audience. Various social media platforms like Facebook, Instagram, Youtube, Linkedin, Pinterest, etc. that offer paid advertising.
The initial step is to choose a platform that you think will help in attracting your target audience. Then the next step is to select an objective. There are various objectives like:-
- Increasing brand awareness
- Generate Leads
- Increasing engagement
- Growing Audience
- Increasing web traffic
- Installs for your app
After selecting your objective, you have to decide the type of ad you want to display to your audience, like Photo ads, Video ads, Stories ads, Carousel ads, Slideshow ads, etc.
You’ll then have the option of choosing your audience based on their age, location, gender, behavior, language, and interest. You can also select the website or platform on which you want your ads to appear or vice versa.
2. User-Generated Content
User-Generated Content can be text, video, image, review, etc. That is created by people rather than the brand itself. In others words, It’s the strategy of promoting your app through people or customers who act as an advocate of your product.
UGC means people are vouching for your product and encouraging other people to use your product. You can publish UGC in the form of text, video, the image on your website, social media accounts, and other marketing channels.
According to reports, customers are more likely to view the UGC than content posted by brands. That helps brands create credibility and a sense of trust in the mind of a customer.
It is essential for brands to specify to people what kind of content they want them to create for UGC. So the brands need to be clear and precise in their goals when it comes to UGC.
3. Hire An Influencer
Collaborating with social media influencers effectively reaches out to an already engaged and responsive audience and is one of the best ways to market a mobile app on social media.
71% of marketers say that customers won from influencer marketing are of higher quality than those gained from other marketing forms. (Mediakix)
Influencers can influence and encourage people when it comes to buying or using a product. Businesses should reach out to influencers only after ensuring that their content is relevant for the influencers and their target audience.
A company must ensure that the influencer should know the product they are going to promote, and it would be even better if they use the product by themselves and then advertise it.
For best results, You should discuss the strategy for promoting your app with an influencer and Let them give their suggestions as It’s their audience and they know them better.
4. Release Demo Video Of Your App
Videos are an effective way to showcase every feature your app has to offer to your audience. Your Demo video should be short and tell your audience about your app’s necessary details and how they can use it.
After creating your demo video, be sure to make marketing strategies to promote it on social media platforms. You can place your demo video in your blogs, Facebook, Instagram, and Youtube channels.
Demo videos create awareness and explain the product to the audience, and It’s considered to give a tremendous Return on investment(ROI).
5. Promote Your App On Social Media Platforms
Social media platforms have become the focussed area for business enterprises’ promotion because of their cost-efficiency and broad reach. Various social media platforms are out there to promote your product effectively and efficiently.
Every social media platform offers various benefits to you for your application promotion. Let’s talk about different social media platforms that you can use to increase your app downloads.
Facebook is one of the most effective social media marketing platforms, and it can be used to achieve the below objectives:-
- Brand awareness and increased reach
- Increased traffic and engagement
- For conversions and lead generation
Facebook has around 2.5 billion monthly active users, which allows you to target a new audience around the world and increase your app engagement and downloads.
Some of the benefits of using Facebook for promoting your app are:-
- Allows you to promote your ad to your target audience.
- Advertising on Facebook is affordable.
- Facebook demographics for better output
- You can measure your performance.
Facebook owns Instagram, and it has around 1 billion active monthly users, which makes It a popular platform for product promotion. The objectives you can achieve using Instagram are:-
- Brand awareness
- Increase traffic and engagement
Benefits you can avail using Instagram are:
- Targeted marketing
- Performance trackability
- Brand building and relationship
- Instagram demographics for target marketing
- Visual marketing
Twitter is a platform where we can exchange our ideas. It is an interactive social media platform that you can also use in acquiring new users. Twitter has monthly users of around 300 million.
A business organization can use Twitter in achieving the following objectives:-
- Web traffic and engagement
Benefits you can get using Twitter are:-
- Customer insights
- Builds brand reputation
- Customer engagement and feedback
- Traffic generation
- Local community connection
There are other social media platforms like Linkedin, Pinterest, Youtube, etc., that you can use to promote or advertise your mobile application.
6. Join Facebook Groups
Facebook is a massive social network with over 1 billion users, and that is the reason business professionals target it for promoting their brand and products.
Facebook gives you an opportunity to market your app in different groups. You have to find a group where people are related to your niche and can be your customers. Start by advertising your app there and tell them about an app and how they use it.
You can also use Facebook messenger chatbots for promoting your application by creating promotional messages for your app.
That ends our list of Top 6 Ideas to market a mobile app on social media. Promoting your application is the next step after creating your mobile application. In this list, we have covered the best strategies that will boost downloads of your newly built mobile application.
Do you have any queries regarding your mobile app promotion? Feel free to write in the comment box below. We’d be pleased to solve your questions.
Q1. How Do You Market An App On Instagram?
A1. Follow these steps for promoting your app on Instagram:-
- The first step is to make an Instagram business profile.
- Create relevant and engaging content
- Use relevant hashtags for your product promotion.
- Hire Influencers for your product promotion.
- Use User-Generated Content
- Publish at the right time by using Scheduling tools.
- Use Instagram insights for better performance.
Q2. How do I run App Ads?
A2. Follow the below steps to run ads for your application:-
- The first step is to select an ad platform according to your business goals and target audience.
- Select the type of ad you want to run, like Video ads, Photo ads, Carousel ads, etc.
- Choose your objective
- Select your target audience
- Select a pricing model for your add
- Write a description for your ad.
Q3. How Can You Attract Customers?
A3. Following the below steps to run ads for your application:-
- Identify your target audience.
- Go through the demographics of your audience.
- In-depth knowledge of your business
- Try to become a problem-solver
- Use direct response marketing.
- Build trustworthy relationships
- Regular Follow-ups.