Have you already planned to start a Business Page on Facebook? But in a dilemma where to start, how to create a page? Is it what you are searching for?
Well! You land it in the right place. That’s exactly what we will learn in this blog. Here, I will discuss the step-by-step process- how to set up your Facebook Business Page?. And, what are things you should keep in your mind like- Do’s & Don’t of Facebook Page.
Before I start sharing the steps with you, let me congratulate you first. Are you thinking, why I am congratulating you? Because you are in step to face the endless potential for your business to expand.
Do you know why marketers love Facebook? There are approximately 2.41 billion monthly active users. Wow! This is simply a huge number, isn’t it?
Let’s now look at the steps. Don’t miss any steps.
How to Create a Facebook Business Page?
1. Download the Facebook App or Follow Link facebook.com
There are two ways to use this social media platform. Either you can download the Facebook app on your smartphone or follow the link facebook.com on the web browser.
You can download this app on your smartphone using the Google Play Store, Apple App Store, or the Microsoft Store.
2. Create Your Account
If you don’t have your account, firstly create it. Probably it will ask you a few things like:
- First name
- Mobile number or email address
- New Password
- Date of Birth
After hitting the Signup button, you are all ready to use the various features of the App.
Without talking much about the different features, let’s dive into the process of creating a business page.
3. Follow the link facebook.com/pages/create
After you land up at ‘facebook.com/pages/create’. Choose the page category(business/ brand). When you have decided what to select, hit the Get Started button.
4. Enter Business Information
Here the business information means you need to add:
- Page name
The name could be your business name or keyword people usually search for your business. And while selecting the category, keep in mind the category will describe your business. So, choose the relevant option that completely justifies your business purpose.
Once you are done with the choice of category, more boxes will appear on your screen like address or contact number. Further, you will have the option to make this information public or to show only your city and state.
Now, next click Continue.
5. Add a Profile Picture
Upload and add a profile picture of your choice. However, you can skip this option if you want to do it later.
Your profile picture must display at 170 x 170 pixels on the computer whereas 128 x 128 pixels on smartphones. Otherwise, it will get cropped to a circle.
6. Add Cover Photo
Like above you have to add a cover photo. Similarly, choose the image of your choice or if you don’t find it the right, just skip.
As per the guidance, your brand cover photo should consist of 820 x 312 pixels for desktop or 640 x 360 pixels for mobile. Your image should be at least 400×150 pixels. However, if you want to get your image load faster then keep the size less than 100 kilobytes.
Now you are almost set to go, but before you begin inviting your audience, you need to fill in additional information like:
- Write about your brand– Put a short description of your brand. Write something that describes what your business is all about. So when your Page shows up in search results on Facebook, you are able to engage your audience.
- List down the correct address– Adding the business address is always an important task. As it allows your audience to easily access your location on the map. Even you can improve NAP consistency around the web. Inconsistency in NAP can tend to confusion among consumers as well as reduced rankings in the SERPs.
- List down your working hours– Here you can easily list your working hours. This will benefit you in telling your customers when you are open and when you are closed.
- Create easy to remember username– The username has to play an important role in your business page. Add a username that is relevant to your brand. It is generally useful in identifying your brand. It displays up whenever you comment on posts.
- Link your website– Add the link to your website to let your visitors know more about your business.
- Add a call-to-action button– Facebook offers you a variety of call to action buttons. Choose any of the buttons and add it as per your business needs.
Save the changes you made, and that is how you create a Facebook business page.
Let’s talk more…
Do you know 80 million small businesses use Facebook as a free business tool? (HubSpot). Do you already have the page? But stuck on how to use your business’s Facebook Page or don’t able to recall what to share? Don’t worry, ahead we are going to discuss the same.
Let’s Jump into Some Dos and Don’ts for Your Business Page on Facebook
1. Do share anything at peak time
Your page’s post doesn’t work out to get sufficient likes and shares?
First and foremost important, timing and consistency are very crucial elements in Social Media.
You need to ensure your business page is constantly growing out new posts and connections during ideal peak times. Do you know each day your page can drive a good amount of traffic for your business?
Regardless of whether you share quality posts. If you are not active at a proper time. Or, if you don’t share posts at the right time when your fan base is active. . You will lose your fan base. Even it is very tough for you to find remarkable constructive outcomes on your Facebook Business Page.
2. Do Post Creative Content About Your Products
Your content is the way to grab the attention of your followers. If you want to get the new deal, try to post appealing, fun and engaging images about your products.
Facebook offers a great place for sharing interesting images that can help you in grabbing the attention of your fans and on the same help in the selling of the products.
3. Do Make Use of Facebook For Customer Service
However, there are various ways through which you can give online support to your customers. But believe me, using Facebook is a great way to conduct live-chat services. Although it is not that much costly.
It can benefit you in communicating effortlessly with customers who become your fans in the zone. You can use Facebook’s feed, forums, comment section, status updates feature, and a lot more to answer queries of your customers. This way, you and fans will frequently be in touch, and fans will find themselves more engaging.
4. Do Pin Other Platforms Content To Facebook Page
You may have posted a video on your organization’s YouTube page. Why not share it on Facebook too? Not exclusively will you have something fascinating for your Facebook Business Page to share; however, you’ll additionally have the chance to get more individuals to watch your business’ video. You’re hitting two fowls with one stone. You can do a similar strategy when discussing Tweets and blog entries too. Try not to restrict yourself. The online media mix is extremely popular!
5. Do Befriend and Engage With Other Brands
There’s no standard that says you have to restrict your Facebook experiments to your own page. Roam around the different social events, post to different pages, and draw in with brands when there are collaboration and a common crowd.
Connecting with different brands can place you before a totally different crowd. In any case, you should be careful. The different business and their fans recognize what you’re doing, so don’t post spam.
Treat it simply like you would fans commitment: build the relationship, share content, and draw in with specials, coupons and other perks. So search for the influencers on Facebook groups. Sharing in groups can give you better results than a mass message.
6. Don’t forget to be active after creating a business page
Now when you have a page, don’t keep your page ideal or just leave it stagnant. If you do so, you have to face a huge disadvantage.
7. Don’t Let Your Comments Section Off
There is a chance that you may receive negative feedback from your community. This does not mean you should turn off the comments section. In fact, if you fail to respond to them, it might portray a negative impact on other fans. They might feel you are wrong. So it’s better to acknowledge them. This will let your other customer notice that you are correct at your place.
8. Don’t perform over the posting of content
As indicated in one of the research studies that organizations with less than 10,000 Facebook devotees get 60% fewer communications per post. Further, when they post 60+ times each month. So don’t overpower your clients by posting time and again every day. Rather, invest more energy making higher-quality Facebook posts, and, you know, getting to different a huge number of things on your daily agenda.
9. Don’t Respond Back To The Comment For Long
According to the research it has found about 42% of buyers who put their queries via online media expect to get a solution within an hour. Regardless of whether your posts have negative or positive comments. So take a couple of moments from your day to screen your Facebook Page and react to issues. Rely back upon the audience queries they are facing with your brand.
10. Don’t overuse hashtags
Hashtags are a bit of a mystery part of any social media platform. As per the studies, it has found that posts with hashtags perform better than posts without hashtags. But before you start throwing massive hashtagging on Facebook, let me tell you it won’t work if you don’t put a relevant one.
As we know, social media is another great way to grab information. It acts similarly to the various search engines out there on the web. So while creating the post, choose those hashtags that pull your customer when they search for the keywords. Put only content related hashtags. It’s better to put `2-3 instead of more hashtags on your post.
Let’s Compile it Now!
There are a couple of other things that are mandatory for your Facebook Business Page. However, these are important points for what you should do and what not to do. As we know, social media is a hub, especially Facebook which allows you to engage maximum customers.
So, analyze the things properly for your page audience. However, I have mentioned the step-by-step process to create your business page on Facebook, if you still find any problem, make a comment on the comment box. We will help you with the required solution as early as possible.
Later, if you need any further information on how to modify your Facebook strategy, do let us know in the comment box.
If possible add your own pic because this might show a Copywrite issue.