You must have started your online store, but do you know what marketing strategy efforts you need to put?
Many of the online store owners are struggling with information overload. There is a variety of content available on the internet, saying their ideas are best.
They want to start their eCommerce business, but they have been consuming lots of content about eCommerce marketing strategies and are not sure which strategies are best to use. You might also be going through it.
Whether you are a small business owner or a potential business owner, you need to understand the 80, 20 rule in an eCommerce business.
When you are just starting with your e-commerce business, you need to shift your efforts to the 20% part. When you do so, it will give you 80% of your results.
Today I want to share the best eCommerce marketing strategies that will guarantee work for your eCommerce business. I will let you know where you should start focusing on generating a good amount of leads.
You will be surprised to know the retail e-commerce sales worldwide will hit 3.53 trillion US dollars in 2020. Also, it will show the ultimate growth to 6.54 trillion US dollars in 2022.
List of 9 Best eCommerce Marketing Strategies for 2021
1. Email Marketing
Email marketing is a proven way to increase sales for your online store. With an email, you directly get in touch with the customer, providing ease of promoting products and services. Besides, you can use email marketing for the two most important benefits:
- Either to develop a new relationship, or
- To make a strong relationship with the existing customer.
Always try to customize your email accordingly. This practice is a cost-effective and conversion-rich way of online marketing.
According to Neil Patel’s blog on email marketing, we come to know that email marketing is the most significant way to have maximum return on investment (ROI).
Image Source: Neil Patel Blog
Further, for abandoned carts, you can send a series of emails. That type of email is called an Abandoned Cart Email: This type of email encourages customers to check out their purchasing journey if any items still exist in their cart. This form of the email will continuously remind customers of the items they left behind.
Start sending emails immediately to build relationships to bring customers deeper into your sales funnel. Ultimately for a while, you will see these customers will convert into paying customers.
2. Create compelling and unique content online
Content creation is one of those marketing strategies that are timeless and irrespective of where you are in your e-commerce journey. Create great content wherever you are posting content online. Whether you are posting audio, video, or image content on social sites like Instagram, YouTube, Facebook, Pinterest, Snapchat, or any other, make sure it is perfect.
Content helps you to build an audience online. Once you have an audience online, this becomes your own little community of customers and funds.
3. SEO optimized site
Since content plays an important role in establishing strong impressions on clients, SEO is another important marketing strategy; you need to care for your online business. A few eCommerce merchants are not adequately aware of SEO terms, what they are, and how it works. This is a bit tricky; it requires lots of effort to do it correctly. But if you start doing it correctly, you will get a massive amount of organic traffic for your online shop.
4. Hosting giveaways
Hosting a giveaway for your e-commerce business is a great way to get new customers into your business. In fact, they are quite an affordable option for you. One of the best things about hosting giveaways online for your eCommerce business is that you can tie those giveaways to email marketing campaigns.
You can even use a third-party website to host your giveaways.
Giveaway relies on one of the core principles that states if you give people something, they will feel obligated to give you something back in return. Here you are, giving people the hope of winning memorable gifts. It also helps in building a significant relationship between the owner and buyer.
5. Testimonials and customer feedback
There are quite some companies that use testimonials as a core part of their marketing. They are using this feature exceptionally well. Yes, testimonials work in driving traffic for a website. There is a reason why it works, and the reason is social proof.
People generally look to others’ feedback when they are not sure how product or services would work that they are going to purchase. Believe me; this is a great way to convince people to buy your product. This is a great way to get people who have used your products before creating a message for your next clients.
Some of you may be thinking, well, my business is new, and I don’t have any testimonials yet on how I can proceed with this eCommerce marketing idea.
Don’t worry; your solution is just below.
6. Contact Social Influencer
To deal with the above situation, you can contact the higher content creators or social influencers just to create video clips for you showcasing and using your products. Then you can get these video clips and cut these video clips into shorter clips and make a really nice 30 second or less 1-minute ad for your business.
It would work just as well but get testimonials or customer highlights to talk about your product to talk about your business and boost this with paid advertising. This is one of the very best strategies for growing a new e-commerce business.
Social influencers can also help you in driving traffic for your online store.
Well, it’s a great persuasive tactic, and I highly recommend you start using this in your business. There are many businesses out there that are including this into their marketing strategy. It gives a high amount of ROI. The only thing you need to keep in mind is that you need to select the right social influencer for your business.
It is a part of a marketing campaign that works extremely well to persuade people and convince people to try different products. So if you are not yet using social influencers in your business, I highly recommend you start doing right now.
7. Retargeting or remarketing
Retargeting is another powerful way to drive traffic for your online store. You can run retargeting ads on almost any of these social media platforms like Facebook, Instagram, YouTube, Google Adwords, etc.
It is believed that once someone interacts with your content either on a website or social media, you can try retargeting those people.
For retargeting, you can check the insight of those people who have visited your website. Collect those pieces of information to reach them again. You can even give a try to some amazing tools to check the insight. Some of them are
- Google Analytics
- Crazy Egg
Although Facebook or Instagram already gives you an insight into the customer journey.
Imagine someone goes to your e-commerce website, and they add your product to their cart, and they go to the checkout page. But unfortunately, they didn’t complete the purchase. Here you can use retargeting. Send an email or create ads to make sure you encourage those people to complete the buying process.
8. Push Notification
Pop messages or push notifications are ways to keep your customer engaged all the time with your business’s services. Having a mobile application for your business adds more value to your marketing strategy. You can let your potential customers download your app on their phone. That is how you are making space for marketing.
According to the recent report on mobile commerce, sales are anticipated to reach $2.92 trillion in 2020. And, with time, the scale will continuously increase. So, skipping the potential of having mobile apps for business can be a threatening experience for their growth.
Image Source: Oberlo
With the app, you are giving ease of shopping to your customer. Not only that, you can target them by sending push-notifications for recommending them to buy your new product, or you can target them to purchase those products that are already on the cart and have not done checkout processes—design push notifications in such a way that attracts customers to reach you.
9. Offer each form of payment mode to your
You can ease payment through almost all payment methods like credit cards, debit cards, UPI, COD, etc. Let them know which bank account you accept for payment. This helps them to carry the check out process smoothly. Try to build trust among the customers and make them feel safe, especially when using online payments. Your customers need to feel that they are in safe hands.
I have shared different strategies with you. If you try to use all these strategies, you will boost your eCommerce business. These are packed with lots of benefits.
Overall, these eCommerce strategy plans are incredibly beneficial and effective. Start implementing them in your business processes. This will help you in creating traffic and generating sales. However, these all are the easiest tactics in the world.
Q1:How marketing for the eCommerce business is essential in 2021?
A1: If you look at the market of eCommerce business, online businesses will hit 3.53 trillion US dollars in 2020. Whereas, in the future, it will reach 6.54 trillion US dollars in 2022. (Source: Statista). So starting an online business will not work unless you market them. There are lots of competitors in front of you. Start planning and strategizing for your promotional activities.
Q2: What eCommerce marketing plan do you need to include for business growth in 2021?
A2: As technology is improving day-by-day, you need to improve your e-commerce sales strategy too. Here are some of the eCommerce marketing strategies that can help you in meeting your business goals.
- Optimizing of the site as per SEO practices.
- Using quality content
- Market on social media
- Connect with Influencers
- Start putting efforts into the email marketing strategy.
- Create a business page on Facebook
- Start retargeting
Q3:What are the four primary eCommerce business models?
A3: The four traditional types of eCommerce business are:
- B2C (Business-to-Consumer)
- C2C (Consumer-to-Consumer)
- B2B (Business-to-Business)
- C2B (Consumer-to-Business)