From a small fashion boutique to a large online apparel store that makes millions of ROI every month, everyone needs a perfect eCommerce marketing strategy!
Yes, regardless of the nature, shape, or size of your eCommerce store, you will surely face difficulties in commencing an eCommerce company when it comes to fascinating and preserving online customers.
With so much increase in the market competition, high search engine and social media marketing costs, and several other factors, it has now become difficult to get profit. Despite this, a lot of eCommerce websites have deciphered the eCommerce marketing riddle and are victorious in converting potential customers.
But how are they managing to do so? The answer is with an ideal eCommerce website design.
Today, I will put some light on a few tips for eCommerce website design. So, get a cup of coffee, and let’s begin with the process of making your eCommerce website a hit in the market with eCommerce business ideas.
eCommerce Website Design Best Practices in 2021
1. Focus on Your Users
Every single detail of your eCommerce site, from product pages to its images to checkout pages’ contact forms, could perhaps persuade users’ decision to purchase something.
The first impression of your storefront should be the best. Thus, concentrate on users with each decision you make regarding your eCommerce website design. Remember, user experience is supreme to ramping viewers to customers and then to repeat customers.
2. Use Effortless Website Design
Around 85% of small companies are guilty of massing their site with several on-page elements, as per GoodFirms.
Simple websites are constantly positioned as more visually tempting and reliable than complicated websites. If you wish to optimize eCommerce website design for conversions, always keep it simple.
To do so, take away any needless data and use a theme of minimalistic design with ample white space.
3. Utilize a View Cart Button
You have perhaps observed that a lot of eCommerce sites have a small shopping cart icon on every page that permits users to view objects they have placed on their cart effortlessly.
Having this button placed all over has been proven a motivating way to boost conversion rates. Just ensure the icon updates instantly and is recognizable similar to a shopping bag or a shopping cart.
Since this is the most vital button on your website, I suggest making it unique with the help of vibrant color and stand out from the background. You need to keep it larger as compared to other buttons to make it easily visible.
4. Be Open About Pricing
Honesty is the best policy! When designing an eCommerce website, always try to be upfront and sincere about the cost of the services or products you are offering, or the eCommerce marketing tools you are using. Do not strive to hide any information or make it tricky for visitors to discover on your website.
You never wish your site viewers to feel that they are being tricked or deceived. Hiding pricing details on hard to locate pages of your site can be harmful. Rather, place it somewhere simple to discover and effortless to understand.
5. Do Not Divert Users
Your eCommerce website design needs to be optimized to produce sales. It is good to comprise extra information on the story of your brand, or even an alternative for site customers to register for a mail newsletter. Just ensure those additional pieces of data don’t divert users from purchasing.
For instance, your contact’s page form that a user can fill up to link your mail list is fine. Don’t make a pop-up requesting that users register for your newsletter since it might harm what you wish.
6. Quality Pictures – Important eCommerce Website Design Tip
Perhaps the main pain point for digital buyers is that they can’t view products personally before they purchase them, as they can with a brick & mortar shop.
For simplifying it, there is a need to improve your eCommerce website design with high-class product pictures and even video relying on the product.
High-resolution pictures are a must. Any pixelation or blurriness can turn future customers away, considering your service or product is low-priced.
Create photo galleries for every product and allow users to click via them and view several angles of every product. A famous attribute is a pop-up where users can zoom out or in on a specific image and view the details.
You can use lifestyle images of people, if possible, using or communicating with your products.
7. Incorporate Reviews or/and Testimonials
61 percent of online buyers read user reviews ahead of choosing to buy a product/service. You can utilize this statistic to your benefit by integrating reviews as well as testimonials on your site. User reviews are a fast and simple method to advertise sales and leads quickly.
One of the efficient eCommerce web design strategies is to incorporate product-specific reviews straightforwardly under every particular product’s description. In case you don’t have different products, you can add a completely separate page to your website for testimonials.
8. Navigation Menu
Menu bars let customers effortlessly navigate your site’s pages to locate what they are searching for. Make sure that the menu appears across every page for utmost simplicity, preferably across the page’s top.
Just be cautious about not loading up your menu bar with a lot of options since this can occur cluttered and perplexing. In case you have multiple categories, as well as pages on your site, you can utilize a drop-down menu to manage them without reasoning a sensory excess seamlessly.
9. Keep Your Product Managed
To make it as trouble-free as feasible for users to discover the products they are searching for, keep products/services on your website managed into definite categories. They should be effortless to find through the menu bar to restructure the search procedure.
Besides, they can provide users a sight into product categories they didn’t even understand you had. This eCommerce store consists of several product categories, including electronics, apparel, and more. After a user hits any of these categories, it’s possible to cut down the search with specific alternatives, including electronic brand or type.
10. Show Shortage
Do you have an idea which products are generally out of stock? Yes, you guessed it right! These are the best sellers of brands. The products with limited stocks, sold tags, or out of stock tags in category pages or homepage are often what users focus on more.
Crafting scarcity of a service/product can dodge with users’ psychology. In case they fear missing out on a particular product, it is going to result in urge purchasing, thus enhancing your sales.
11. Search Bar
A lot of your visitors will have a definite product in mind when they come to your website. With a search bar, they can locate the product effortlessly without scrolling through information pages in which they don’t have an interest.
In case a user can’t figure out a method to search for the product they want quickly, they most probably leave your website. Hence, make sure your search bar appears at your website’s top, generally in the right corner, for making it fast and simple to find.
12. Permit User to Filter Products
You can enhance the eCommerce search features of your website by making filters accessible.
Nothing is as heartbroken as locating the ideal pair of shoes online just to know that the store doesn’t keep your size. Letting users filter out the products is one of the best methods to prevent this drawback. Famous search filters comprise, brand, color, size, and price.
This permits users to search your site for the service or product they wish while even making sure they get what they want easily. Besides, it results in a simple navigation process.
13. Natural Flow
Talking about the best practices for eCommerce website design without including this point is just like giving half information. If you wish to make it effortless for visitors to find their desired product, you need to keep the normal flow of the eye in mind.
Heat maps and studies have reported that users tend to see sites in an E/F formation, beginning at the top-left and functioning their path horizontally on the page, followed by the down the left side, so on and forth. Therefore, navigation menus generally occur horizontally on a website. Use the E formation when designing your eCommerce website to direct viewers’ eyes towards core conversions points.
14. Contact Information
Image Source: Cliquestudios
44% of customers are going to leave your website if there is no contact information.
If a buyer has a concern or query while visiting your website, they will most probably look for a “contact us” option or scroll down to know the contact details. Make the contact details as simple to find as you can.
You do not wish to lose a user for something as effortless as overlooking to mention a phone number or an email address on your homepage.
There are ample options like an email address, a contact form, a phone number, operational hours that will let users send an email or their query directly.
15. Fast and Simple Checkout
A complicated checkout process always leads to a higher cart abandonment rate. There are a few easy ways to simplify the checkout process on your eCommerce site.
You can let users to checkout as a visitor. Users become doubtful when too much detail is needed of them to purchase anything. If they have to build an account on your website, they may depart quickly. Ask for the information which is mandatory, such as name, payment information, and shipping address.
In case your service/product is completely digital, there is no requirement for an address. Besides, ensure to precisely mention your payment gateways, as well as the payment alternatives they can pick from like PayPal, credit card, bank transfer, and more.
16. Add Thank You Pages
As soon as a user buys anything from your website, they should redirect to the thank you page. It serves as an extremely crucial purpose. First, thank you pages or order confirmation are mandatory to track conversions properly via social media ads.
Secondly, it lets users know that their purchase is done and you value your customers.
17. Mobile Optimization
If you don’t optimize your eCommerce website design for mobile use, then you are making one of the biggest mistakes. Google views the significance of encompassing mobile-friendly sites so much that it releases an algorithm particularly for it.
With a responsive design, you can adapt to different sorts of operating systems or screens. Hence, there is no need to craft a wholly different mobile edition of your website for every separate device.
Just ensure that your call to actions (CTAs), form fields, and image sizes work on multiple platforms.
18. FAQ Page
Are you tired of responding to customer inquiries? Integrating an FAQ page on the navigation menu of your website not only improves the stream of product queries but even sets up more faith in your website viewers.
Do you know how FAQ pages create trust?
They allow your visitor to understand that you want to be clear about your services or products. They even let users comprehend your firm answering queries, as well as propose that you have excellent customer service abilities and care about assisting users in finding the details they need.
Besides, FAQs can enhance website navigation by using hyperlinks that integrate into relevant website pages.
19. Integrate Social Media Links
You might have observed that most well-known eCommerce stores consist of buttons linking to their social media channels on their site. Incorporating social icons to your eCommerce website design requests users to stay in touch and supports more long-standing brand or customer associations.
With social media links, it is possible to increase SEO rankings. You need to ensure that the links access your social media platforms in the new tab as you don’t wish people to depart your site.
20. Keep Content to a Minimum
Users came to your site since they were fascinated by your product, not to go through a novel. The standard Internet viewer has a short interest span, and big text blocks can be off-putting.
Always try to put the entire text on your site, such as product descriptions, as short as possible. Managing details into small paragraphs, infographics, or bullet points can formulate them much simpler to read and boost the possibility that users will read them.
The Bottom Line
Running a successful eCommerce site is not a cakewalk.
Luckily, you can do several things to boost your opportunities of driving sales, as well as keeping your users coming back for more.
Do not allow this list of best eCommerce web design tips to intimidate you. I don’t anticipate you to deploy all 21 of these suddenly.
You should discover changes that are required to be made and focus on those you believe are the most vital.
Frequently Asked Questions (FAQs)
Q1- How Do You Develop an Online Store?
Ans– Firstly, take help from online resources. Besides, several companies offer eCommerce hosting. You can even work with an expert web designer to build your eCommerce website.
Q2- Should You Customize Your Website?
Ans– Your site is your offline business and brand’s extension. Make sure your fonts, images, color scheme, and logos maintain your brand reputation online. Aspire to build a point of distinction with your opponents– so that you stay unique amongst others.
Q3- How to Handle Customer Service?
Ans– This is one aspect of your website you can not overlook.
Making your customer satisfied is all about communicating with them and solving their question or concern. Make sure you deliver a constant positive experience to them. Spend in a customer management system for a higher customer retention rate.