“For people to reach your website, you need to build pathways that lead them there. In digital marketing, this means you need links, links, and more links.”— Luisito Btaongbakal

Backlinks, in simple words, mean a site giving a link to your website. It is one of the essential factors when it comes to ranking on search engines. Backlinks are also known as “Inbound links” or “Incoming links”.


Source: SocialMediaToday

You must be wondering that now I know what backlinks are, but how to build these backlinks??

Before going on that, let’s know how search engines treat websites based on backlinks.

If the websites have more backlinks than its competitors, then the chances are Google will rank that website higher. So the greater are backlinks, the higher is the rank of the website.

Further, there are both good and bad backlinks. The good one is from a high authority website; even the no-follow links from these websites give your website a relevancy tag, and Google will rank your website higher.

On the other end, Bad links are those that come from low authority or spammy websites. These links are not useful for your website, and they not only affect your website ranking negatively, but search engines can also impose a penalty on your website if it has more backlinks coming from the spammy website.

Now you guys have core knowledge of how backlinks work for your website to get rank higher, let’s not waste much time and come back to our topic:

How To Build Backlinks for your website.

1.Create Quality Content

Create Quality Content

“ Usually, long content receives 77 % more backlinks than short blogs” (Backlinko)

The first and foremost step to get backlinks from other websites is to publish quality content. Quality content is free from duplicity or plagiarism and gives a solution to the problems of the user. There are a few points you should be aware of if you want to write quality content:

  • Create original content.
  • Write short paragraphs.
  • Write catchy titles and Headlines.
  • Please keep it simple and informational.
  • Publish Easy read content.
  • Use statistics and facts.
  • Use images and videos.
  • Ask questions and be interactive.
  • Content should be answerable.
  • Use call to action at the end.

Apart from these, you should create content ten times better than your competitors; we call it 10x content.

Now you know ways to create value and quality content; the next step is to publish that content, promote your content using various strategies and build high-quality backlinks to your website for free of cost.

2. Guest Blogging

Guest Blogging

“Companies who do blogging receive 97% more backlinks to their website” (Hubspot)

You might be aware of this term; Guest blogging is one of the proven ways to get quality backlinks from other websites. So what is guest blogging?

Guest blogging is a part of content marketing and off-page SEO in which you publish blogs on third party websites for your brand or website promotion. In simple words, You write an article for their website, and in return, they give a link to your website. Further, there are two types of links you get from these guest blogging websites:

  1. Do-follow links: When you receive a do-follow link from other websites, they are vouching for you and letting google robots index your page from their website.
  2. No-follow links: When you receive a no-follow link from other websites, That means they are giving a link to your website, but they’ll not let google index your page from their website.

You will probably think that you should go for do-follow links only, but the truth is there should be a proper balance between do-follow and no-follow links because if all the links in your website are do-follow, then google will consider your website spammy.

We also discussed earlier that even if you get no-follow links from a high authority website, it’ll boost your website rank.
Now we know about guest posting or guest blogging, the next step is to find websites to write your blog. So How to do guest blogging?

For guest posting, the first and foremost thing is to find guest blogging websites.

A) Search in google by writing in the below format.

  • Keyword+ ‘’Write For Us’’
  • Keyword+’’Guest Blogging’’
  • Keyword+’’Guest Posting’’
  • Keyword+’’ Guest Posting Opportunities’’
  • Keyword+’’Submit a Blog’’
  • Inurl: guest = topic
  • Intitle: topic+inurl; ‘’write for us.’’

There are many more like this; you can take the help of google.

B) Image Search

Find people of your niche who create quality backlinks for their website through guest blogging, get the link to that image, and paste it on Google image search, and then google will show all pages in which that image is present.

That is how you’ll get to know about sites accepting guest blogging.

C) Keeping an eye on competitors

Stalking is not the right term to hear. But in the corporate world, it is one of the proven and smart ways to grow. Tracking a record of your competitors gives you different ideas and helps you find various opportunities.

Talking about backlinks, Spending on your competitors helps you find sources from which they are getting their backlinks and targeting those websites.

There are tools like Ahrefs that can help you in this competitor’s analysis.


Image source: Ahrefs.com

3. Infographic Link Building

Infographic Link Building

“Infographics are 30 times more likely to be read entirely than blog posts or articles”. (Digital information world)

Content written only in the text can sometimes be boring, so it’s essential to use infographics in your content. An infographic is an image or visual representation of your blog that contains all the useful points in it.

An infographic looks attractive to users and is easy to understand, and saves time for the reader. Here’s an infographic for you guys for better understanding.

Have a look.


You can use these infographics for your link building and rank your website higher. You can add your website link to the infographic and publish that on infographic submission websites. Some of the infographic submission websites are:-

  1. Graph.net
  2. Visual.ly
  3. Infographic archives
  4. Infographic showcase
  5. Infographics journal
  6. You can create an infographic on websites like canva.com.

4. Broken Link Building

Broken Link Building


Broken link building is not so popular a backlink building technique nut it is undoubtedly an effective one. You must be wondering What broken links are? My friends’ broken links are nothing but a webpage that is not active now or users can’t access or Error 404 pages.

These broken links affect your website ranking, and no website wants these links because no user wants to visit a not available page, which can affect their website ranking.

So your job is to find those links for them, then write a blog on that particular topic and ask them politely to replace that broken link with your link. Hence it can build quality backlinks for your website.

You can use the Ahrefs tool to find broken links for other websites.


Image source: Ahrefs.com

5. Promote Your Content

Promote Your Content

70% of marketers are steadily investing in promoting their content”. (HubSpot)

Wrote high-quality content but not getting backlinks?
The problem is not in your content; you are not getting backlinks because no one knows that your content exists on the internet. Writing quality content is not enough. The next step is to promote your content and let people know that you wrote excellent content.

You should use the right content promoting strategies to get backlinks for Seo. Some of the proven ways through you can upgrade your content are:-

  1. Promote your content on social media channels.
  2. Promote your content on social book marketing sites.
  3. Publish your blog on different article submission websites.
  4. Publish your blogs on pdf—submission website.
  5. Create an infographic and publish it on infographic submission websites.
  6. Create a video of your content and post it on video submission sites.
  7. Please Submit it to content communities.

Once you use the right strategies for promoting your content, no one can stop you from getting quality backlinks.

6. Write Testimonials

 Write Testimonials

Writing Testimonials are one of the easiest methods to create backlinks for your website. Every company loves to add testimonials to its website. The first step is to choose the company for which you are going to write a testimonial. Don’t forget to check the company’s DA, and it should be above 40 if you want quality backlinks.

Just write about the company whose product or service you are using or used in the past.

After you have selected the company, then check if they are publishing testimonials to their website. The next step is to write positive feedback for the product or service you used for that company.

After writing the testimonial, let the company know that you have no problem showcasing that testimonial on their website, and that’s it. You don’t even ask them to post that testimonial on their page, and they will do it by themselves.

Companies post testimonials on their home page or have a separate page for testimonials, but your link will get the exposure it needs in both cases.

7. Comment On Blogs

Comment On Blogs

Blog commenting is considered one of the essential strategies for link building in SEO. It helps link building and builds a strong relationship with other people in your niche.

It means sharing feedback or giving suggestions in the comment section of other blogs. So what should you do to use blog commenting for building links?

The first thing is to find your niche websites and check their DA and then see if they have added a comment section in their blog post.

The next step is to find flaws in their blog and then add that information in the comment section. If you can summarize the entire blog in a few words, it will be a plus because readers prefer less wordy blogs.

After commenting, make sure you’ve added the valid email and proper link for your page and never leave a spam link.

Cheers! Now you can create quality backlinks for your website.



So this ends our list on How to build backlinks in 2021. Apart from the strategies mentioned above, there are a few more ways to create backlinks for SEO, like Internal linking, Video submission, skyscraper content, and submitting your site to directories.

These are also the right strategies for building high-quality backlinks, but the seven methods mentioned above would be more than enough for your website to get quality backlinks. Do you have any suggestions to create quality backlinks for websites that I have not mentioned? I would love to hear from you.

So, Please don’t wait and Give your website the rank it deserves.

Frequently Asked Questions

Q1. Why are Backlinks important?

A1. Backlinks are the backbone of any website because they directly impact the ranking of your website. The more you build website backlinks for your website, the more value search engines will give to your content and rank it higher in SERPs.

Q2. What are Backlinks in SEO?

A2. Backlinks are the link you get from an external website to your website. It is a part of off-page-SEO, In which you have to create backlinks for your page by using different strategies to get your website rank higher in SERPs.

Q3. How do you get natural backlinks?

A3. Natural backlinks are the links you get from other websites without asking them to give backlinks to your website. There are few tips to get natural links:

  1. Try to create Valuable and purposeful content.
  2. Focus on quality rather than quantity.
  3. Write about trending topics.
  4. Optimize and promote your content
  5. Use visuals in your content.
  6. Identify your target audience.
  7. Ask people to share your content.
  8. Use 10x strategy.